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by Ralph Jr. Cassady (Author), Wylie L. Jones (Author)
The Nature of Competition in Gasoline Distribution at the Retail Level presents a detailed and methodologically innovative study of competitive behavior in the retail gasoline industry, with a specific focus on the Los Angeles market area. This work blends microeconomic analysis with practical business insights to uncover the intricate dynamics of competition among gasoline retailers. By narrowing the scope to the retail level and concentrating on one geographic area, the authors deploy a "high-powered microscope" to examine the economic, psychological, and legal dimensions of competitive activity. The study's emphasis on both "normal" and "abnormal" market behaviors--such as price skirmishes and the influence of aggressive price cutters--sheds light on the evolving challenges and strategies in the retail gasoline market.
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