by Michel Robert (Author)

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

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Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors, noted consultant Michel Robert shows you how to use strategic thinking, today's most important management tool, to put your company on a growth-oriented path to the future.

Find out how to:
overcome the key obstacles to strategic thinking;
craft a future profile for your organization;
articulate a meaningful business concept;
utilize strategic leverage;
make competition practically irrelevant;
benefit from product innovation and market fragmentation;
avoid mistakes when making alliances and acquisitons

Filled with fascinating case studies that reveal the wisdom of Robert's theories, this bold and inspiring guide will help you to outthink, outsmart, and outpace your competitors.

Author Biography

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.

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