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by J. Gary Taylor (Author), Patricia J. Scharlin (Author)
A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership
Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior--a model that shows how multinational companies can become motivated to solve critical global problems.
J. Gary Taylor is president and Patricia J. Scharlin is vice president of The Environment Group, New York City.
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