by Fons Trompenaars (Author), Charles Hampden-Turner (Author)

The authors of the international bestsellerRiding the Waves of Culture broaden theirfocus to help you employ the diversity in yourorganization to foster innovation.

Companies that successfully harness employees'creativity and convert it to businessinnovation are leading the charge today.While this isn't a brand-new concept, no onehas explained how connections between peopleinitially remote from each other generateinnovation--until now. Riding the Waves ofInnovation fills the void.

The key is for leaders and managers like youto carefully address and make the most ofthe three entities that are most vital to yourbusiness's approach to driving innovationthroughout your global culture:

• The individuals who compose your team.
  Are you encouraging them to championinnovation and bring it to fruition? You'lllearn how such methodologies as the Myers-Briggs Type Indicator and Kolb's LearningStyle Inventory can be developed toavoid stereotyping your people and buildeffective teams.
• Your teams.
  Are you encouraging them toinnovate?
  Fons Trompenaars and CharlesHampden-Turner teach you to define therole best suited for each team member; reconcileany differences between, or amongst, them; and ensure that their work together isoptimized.
• Your organization.
  Does it maintain a globalculture of innovation? The authors' in-depthresearch, playfully illustrated via inventivegraphs and business-world anecdotes, willteach you to ensure that adaptability, sharedgoals and values, reliability, and commitmentare all universally acknowledged andembraced aspects of your business's corporateculture.

Back Jacket

Three Pillars of the Highly Innovative Global Organization

Innovation is more than just a buzzword. It's what makes the difference between mere business as usual and decisions that build and sustain business. In Riding the Waves of Innovation, bestselling business experts Fons Trompenaars and Charles Hampden-Turner offer invaluable approaches for optimizing your organization's capacity for innovation within today's global culture. You'll learn how to:

• Identify and remove common obstacles to innovation
• Build the most effective teams
• Use playfulness and humor to jump-start creativity
• Keep things in check with institutionalized verification
• Establish a road map for launching new products
• Ensure your marketing and R&D departments are speaking the same language

Complete with lessons learned from proven organizational innovators like Jack Welch, the Cassini-Huygens space mission team, Michael Dell, and others, Riding the Waves of Innovation empowers you to steer your company through the whirlwind of today's turbulent economy--and the uncertainty of tomorrow.

Author Biography

Fons Trompenaars is a renowned expert on international management and his book, Riding the Waves of Culture: Understanding Cultural Diversity in Business, has sold more than a quarter of a million copies in English and has been translated into nineteen languages. His most recent book is Servant- Leadership Across Cultures. Trompenaars has served as head of Trompenaars Hampden- Turner, a consulting and training organization for international management since 1989.
Charles Hampden-Turner is with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies. Until recently, he taught at Cambridge University.

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