by Ben Baldwin (Author)

"For anyone who needs to understand different types of life insurance, as well as considerations for purchasing and managing policies, this book should be on your nearby reference shelf. If you've frequently found yourself fumbling around with terminology, such as the differences between variable, universal, and variable universal life (VUL) policies, you'll finally see some light through the haze." - MorningstarAdvisor.com

Life insurance doesn't have to be complex or intimidating. Ben Baldwin's completely revised and updated guidebook makes it clear and logical, discussing how to analyze insurance products based on their investment merits and best overall financial returns. This clear, authoritative resource for consumer insurance information covers the pros and cons of Internet purchases, techniques to use capital within a policy, the fixed premium feature, insurance for different stages of life, and the new emergence of "immediate annuities."

Back Jacket

Today's Most Authoritative Resource on Term Life, Whole Life, Universal Life, Variable Life, and More--and Which Products Are Best for You and Your Family

Life insurance has evolved from a sleepy, slow-growing financial product into one of today's most dynamic, adaptable investment vehicles. From the simplicity of term life to the complexity of variable universal life, the choices seem nearly as endless as the possibilities.

The New Life Insurance Investment Advisor, Second Edition, explains how to analyze insurance products based on their investment merits and overall financial returns, and gives you the facts you need to make the logical, financially intelligent insurance decision. This clear, authoritative resource for consumer insurance information avoids financial double-speak and endless calculations to give you hands-on information concerning:

• Optimal insurance products for different life stages
• Innovative techniques to use the capital hidden in your policy
• Where to find the best deals--and avoid getting burned--buying insurance on the Internet

Life insurance has truly become life insurance, meant to provide financial benefits throughout your entire life. Let The New Life Insurance Investment Advisor introduce you to the many facets of today's life insurance landscape, and show you how to invest in a policy that will pay you today, tomorrow, and well into the future.

"The New Life Insurance Investment Advisor does not treat life insurance academically. It is a consumer's handbook. The objective is to provide the consumer with an understanding of the various life insurance policies available, how to choose among them and, most importantly, how to manage them once they own them."

--From Chapter One

Life insurance has become an integral component of the average family's investment portfolio and--as one of today's more informed, demanding consumers--you rightfully require a thorough understanding of how and where your money is invested. The New Life Insurance Investment Advisor, 2nd Edition, provides you with that understanding and more.

This top-rated consumer reference guidebook--now comprehensively revised and updated for 21^st-century life insurance wants and requirements--pulls back the curtain to reveal the inner workings of today's insurance industry. It goes beyond the mortality benefits of life insurance to describe the cash value aspects of life insurance, and techniques and strategies you can use to create an ongoing and accessible financial resource.

Term Life Insurance ... Whole Life ... Universal Life ... Variable Life ... Variable Universal Life ... All types of life insurance are covered in detail, giving you as much--or more--knowledge than the majority of insurance sales representatives. But beyond simply providing product knowledge, The New Life Insurance Investment Advisor gives you the practical, hands-on expertise to know which product will work best for you, and your unique situation. Use its plain language, no-nonsense descriptions to determine:

• Your place in the life insurance products matrix that professional financial planners and insurance salespersons follow
• How and why to change coverages when you find a better deal--and what exactly constitutes a better deal for you
• Strategies to assure yourself a steady income stream through your retirement years--plus a substantial, guaranteed life insurance benefit

Life insurance doesn't have to be complex or intimidating. The New Life Insurance Investment Advisor, Second Edition, explains life insurance in clear, logical terms, terms you can understand and use when making your insurance decision. Completely updated to reflect today's transformed financial environment, it is the best and most authoritative guidebook on the market.

Author Biography

Ben G. Baldwin, CLU, ChFC, CFP, is president and owner of Baldwin Financial Systems, a registered advisory firm serving both individual and corporate clients. The winner of numerous sales awards throughout his career and a former member of the Board of Governors for the Certified Financial Planner Board of Standards, he has consulted for major insurance companies including New York Life, Transamerica, Prudential, CNA, AIG, ING, AXA, and Equitable. Along with the first edition of The New Life Insurance Investment Advisor, Baldwin also wrote The Complete Book of Insurance and The Lawyer's Guide to Insurance.

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