by Kenneth Shropshire (Author)

If you're looking to build your deal-making chops, there is no better school than the world of professional sports. Few authors are as qualified to guide you through that rough-and-tumble terrain as Ken Shropshire.

From the Fortune 500 to the NFL, from Don King to big city mayors, Ken has negotiated major sports deals across the country and around the world. He's also one of today's most sought-after negotiating coaches, with clients ranging from the National Collegiate Athletic Association to IBM.

In Negotiate Like the Pros, Ken tells the stories behind some of the most sensational sports deals of all time and extracts powerful lessons from them on the skills you need to master to become a top-notch dealmaker. You'll learn how to:

• Prepare and Set Agendas: Peter Ueberroth's negotiation with Fidel Castro during the Soviet boycott of the '84 Olympics
• Know Your Negotiating Style and Play to Your Strengths: Why NFL coach Bill Walsh stresses sticking with your style
• Set Goals: the $60 million deal Daiuske "Dice-K" Matsuzaka cut with the Boston Red Sox in 2006
• Leverage: from the astonishing three-way negotiation between Muhammed Ali, George Foreman and the President of Zaire that Don King used to pull off "The Rumble in the Jungle"
• Build Relationships: Yao Ming's move from China and David Beckham's $250 million deal with the Los Angeles Galaxy

You also get a wealth of insider tips, tricks, and skill-building tools to help you develop a highly-effective, systematic approach to deal making. Whether you're a fanatic who sees the world through sports-colored glasses, or a casual observer who wants to learn from some of the toughest, shrewdest dealmakers in any industry, this book will teach you how to Negotiate Like the Pros.

Back Jacket

What the sports world can teach you about becoming a major league negotiator

What can you learn about negotiating from the likes of Don King, Vince Lombardi, and NBA Commissioner David Stern? Everything.

Negotiate Like the Pros tells the stories behind some of the most notable, complex, and lucrative sports deals of all time. A world-class negotiator in his own right, Kenneth L. Shropshire uses those stories explore powerful negotiating strategies, and teaches you how to use them to score big in any negotiation.

"What do Don King, Drew Rosenhaus, Scott Boras, and Ron Shapiro all have in common? They are superstar negotiators who get great deals for their sports clients. Ken Shropshire, who has some great sports stories of his own, uses the best practices of these masters to show everyone how they, too, can become big-league negotiators at work, at home, and in their communities."
--G. Richard Shell, author of Bargaining for Advantage: Negotiation Strategies for Reasonable People

"Ken's views allow us to see what it takes to create win/win outcomes not only on the field but in life."
--Ronnie Lott, NFL Hall of Famer

"Professor Shropshire has provided a new, essential primer for those planning on engaging in negotiations. his interesting anecdotes, real-life examples, and practical tips will help both experienced practitioners as well as those just starting out."
--Stan Kasten, president, Washington Nationals baseball club

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