by Martin S. Fridson (Author)

In "How To Be A Billionaire" erfahren Sie, wie sich manche Leute in einem ganz bestimmten Bereich menschlichen Strebens hervorgetan haben, nämlich im Streben nach Geld. Hier geht es nicht um das halbe Prozent der amerikanerikanischen Bevölkerung, das über einen Kapitalwert von einer Million Dollar verfügt. Hier geht es um Amerikaner, die 1.000 bis 40.000 Millionen Dollar ihr eigen nennen. In diesem Buch wird zum ersten Mal diese massive Anhäufung von privatem Vermögen ausführlich untersucht. Hierbei stützt sich Fridson verstärkt auf Biographien und journalistische Reportagen, die die Findigkeit, den Elan und die Rücksichtslosigkeit dokumentieren, auf die sich diese Vermögen gründen. Er enthüllt die wichtigsten Taktiken, Prinzipien und Strategien, die die Reichen superreich gemacht haben, wie z. B: "Versto e gegen die Regeln", "Nachahmung ist besser als Innovation", "Beherrsche den Markt", "Investiere in politischen Einflu " und "Übertrumpfe die Konkurrenz". Erläutert wird das gesamte Repertoire, angefangen bei Verhandlungstechniken über Tipps für den besten Deal bis hin zur Wahl der Branche und zum Börsengang des Unternehmens. Eine unverzichtbare Lektüre für jeden, der (erfolg)reicher werden will. (12/99)

Front Jacket

How to be a Billionaire Proven Strategies from the Titans of Wealth "A truly enlightening work filled with fundamental strategies that have worked for others. Martin Fridson documents the essential principles inherent in every billionaire's success." -Gordon Bethune Chairman of the Board and CEO Continental Airlines Self-made billionaires all have one thing in common: they excel at making money. But hard work, thrift, and focus are only part of the story-you hold the rest of it in your hands. How to Be a Billionaire is the first comprehensive picture of the real strategies and tactics that built the great business fortunes of modern times. Packed with engaging accounts of titans like Ross Perot, Richard Branson, Phil Anschutz, John D. Rockefeller, Wayne Huizenga, Bill Gates, J. Paul Getty, and Kirk Kerkorian, How to Be a Billionaire will show you principles that can increase your wealth and business acumen to the mogul level. How to Be a Billionaire looks at the careers, the methods, and the minds of self-made billionaires to distill the common keys to titanic accumulations of wealth. Each chapter explores a specific strategy and brings it to life through extended profiles of past and present masters of the art of making money. Do you think innovation is the best way to prosper in business? Sam Walton, founder of the Wal-Mart retail chain, would tell you otherwise. The key to Walton's success was supreme devotion to copying the methods of other successful discounters. What could be less complicated than buying low and selling high? But the ascent of Warren Buffett, John Kluge, and Laurence Tisch to billionaire status depended on much more than an eye for good bargains. And if you're looking to thrive by out-managing the competition, look no further than Richard Branson. When the founder of Virgin Atlantic needed to reduce his staff by 400 people, 600 volunteered to take off a few months on sabbatical. How to Be a Billionaire identifies the methods, beliefs, and behaviors every businessperson must understand and emulate to reach the pinnacle of riches. A manual for success that can benefit every aspiring tycoon, it is a fascinating read for anyone intrigued by wealth and How it's Gotten.

Back Jacket

A truly enlightening work filled with fundamental strategies that have worked for others.Martin Fridson documents the essential principles inherent in every billionaire's success.

Author Biography

MARTIN S. FRIDSON is Managing Director at Merrill Lynch & Company and a member of Institutional Investor's All-America Fixed Income Research Team. He is the author of It Was a Very Good Year, Investment Illusions, and Financial Statement Analysis, all published by John Wiley & Sons. He serves on the board of the Association for Investment Management and Research.

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