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by Susanne Elizabeth Freidberg (Author)
From mad cows to McDonaldization to genetically modified maize, European food scares and controversies at the turn of the millennium provoked anxieties about the perils hidden in an increasingly industrialized, internationalized food supply. These food fears have cast a shadow as long as Africa, where farmers struggle to meet European demand for the certifiably clean green bean. But the trade in fresh foods between Africa and Europe is hardly uniform. Britain and France still do business mostly with their former colonies, in ways that differ as dramatically as their national cuisines. The British buy their "baby veg" from industrial-scale farms, pre-packaged and pre-trimmed; the French, meanwhile, prefer their green beans naked, and produced by peasants. Managers and technologists coordinate the baby veg trade between Anglophone Africa and Britain, whereas an assortment of commercants and self-styled agro-entrepreneurs run the French bean trade. Globalization, then, has noterased cultural difference in the world of food and trade, but instead has stretched it to a transnational scale.
Susanne Freidberg has written about food regulation for the Washington Post and numerous journals. She grew up in the Pacific Northwest, attended Yale and Berkeley, and has received fellowships from the Fulbright Foundation, the National Science Foundation, the Radcliffe Institute for Advanced Study, and the American Council of Learned Societies. She teaches in the Department of Geography at Dartmouth College.
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