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by Gary Cokins (Author)
Bedingt durch das Internetzeitalter verlagert sich die Marktmacht mehr und mehr Richtung Verbraucher. Dadurch werden Unternehmen gezwungen, ihre Preise niedrig zu halten, wenn sie weiterhin wettbewerbsfähig bleiben und ihre Gewinne steigern wollen. Die Zauberformel, für die Verwirklichung dieses Ziels heisst: 'Activity-Based Costing and Management' (ABC/M) - das sich aus Prozesskostenrechung und Prozesskosten-Management zusammensetzt. Es liefert die Daten, mit deren Hilfe die beiden kritischen Managementstrategien - niedrige Preise und höhere Gewinne - erfolgreich umgesetzt werden können. Aber ABC/M liefert nicht nur ein genaueres Bild der Unternehmenskosten, sondern gleichzeitig wichtige Informationen, um bessere Entscheidungen zu treffen, höhere Gewinne zu erzielen und ein effektiveres Kostenmanagement zu betreiben. "Activity-Based Cost Management" ist ein praktischer Leitfaden, der speziell für Führungskräfte konzipiert wurde und anschaulich erklärt, wie ein ABC/M-Modell funktioniert, und wie man es schnell und problemlos in die Praxis umsetzt. Autor Gary Cokins, ein führender internationaler Experte auf diesem Gebiet, gibt Ihnen hier die Mittel an die Hand, ein effizientes ABC/M-Modell zu entwickeln und erfolgreich in Ihrem Unternehmen einzusetzen. Verständlich und unterhaltsam geschreiben. Ein ma geblicher und unverzichtbarer Leitfaden zu einem topaktuellen Thema.
Back when Henry Ford was producing Model Ts in one black, all-purpose model, traditional cost allocation gave a fairly accurate picture of a company's expenses. But today, the very nature of doing business has radically changed. Overhead expenses are displacing direct costs. And the complexity of most organizations has increased dramatically. Companies produce more products in greater variation and diversity than ever before, and they service more, and different, types of customers. Add to that the sea change created as the Internet spawns more e-trading market exchanges with auctions and bidding, and it becomes apparent that we need a method that replaces the fuzzy answers of traditional methods with credible assumptions based on valid data.
Praise for Activity-Based Cost Management
Gary Cokins is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina. . Gary received a BS degree with honors (Tau Beta Pi) in Industrial Engineering/Operations Research from Cornell University in 1971. He was two year varsity football letterman. He received his MBA with honors (Beta Gamma Sigma) from Northwestern University's Kellogg School of Management in 1974.Gary began his career as a strategic planner with FMC's Link-Belt Division and then served as Financial Controller and Operations Manager. In 1981 Gary began his management consulting career first with Deloitte Consulting Next with KPMG, Gary was trained on activity-based costing (ABC) by Harvard Business School Professors Robert S. Kaplan and Robin Cooper. With KPMG working with Dr. David Norton, Gary was also involved with initial research that led to the development of the Balanced Scorecard. Prior to joining SAS, Gary headed the National Cost Management Consulting Services for Electronic Data Systems (EDS), now part of HP. From 1997 until recently Gary was in business development with SAS, a leading provider of enterprise performance management and business analytics and intelligence software.Gary resides with his wife Pam in Cary, North Carolina.
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