by Eileen C. Shapiro (Author)

Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.

Back Jacket

Fad Surfing in the Boardroom has been hailed by critics whose only regret is that (Shapiro) didn't write ten years ago....Eileen Shapiro doesn't miss a trick....(The Fad Surfer's Dictionary) is hard to resist.

Author Biography

Eileen Shapiro is president of The Hillcrest Group, Inc., a management consulting firm in Cambridge, Massachusetts. Formerly with McKinsey & Company, Inc., she received her MBA from Harvard Business School.

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