by Russell Granger (Author)

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person's triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations.

Just say "YES" to success.

"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

Back Jacket

Master the Art--and Science--of Persuasion.

"Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success."
--Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute

"The seven triggers will help people get things done more quickly, more easily, and with better results."
--Michael J. Iandolo, President and General Manager, Lucent Technologies Mobility Solutions

"Granger has transformed [brain imaging] research into a readily understandable and workable program....When you need to persuade, The 7 Triggers to Yes shows you how in a new and highly effective way."
--Robert H. Miller, Former President and CEO, Charles of the Ritz Group. Ltd.

"Bravo! I couldn't put it down....I now see there is a much more efficient way to persuade and influence others."
--Josiah Stevenson, Former Director of Development, Dartmouth College

"Russ has assembled an impressive army of thought leaders on the subject of persuasion. A great read."
--Gerhard Gschwandtner, Founder and Publisher, Selling Power

Author Biography

Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations. With a degree in psychology, he has spent decades researching and teaching the art and science of persuasion. He speaks frequently to executives, managers, and salespeople throughout the United States, Europe, Australia, New Zealand, Singapore, Hong Kong, and India.

His website is www.seventriggers.com.

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