by Mike Chaet (Author), Stephen Lundin (Author), Vince Moravek (Author)

Why do some small businesses succeed while others fail?

That is the question one young entrepreneur faces in this illuminating business parable for our times. Loops reveals the soul-searching story of Tony, a business student who doesn't understand why he can't quit school and work in the family business.

Then his professor surprises him with an unusual final exam-- a twelve-week, summer-long study of the small businesses in his local area. This simple real-world assignment opens Tony's eyes to the most important lessons an entrepreneur can learn, such as how to:

• Manage "experience zones"
• Build strong customer relations through "vision moments"
• Standardize key processes for employees
• Innovate, improve, and maintain quality
• Accomplish real results by "closing the loops"

As you follow Tony's journey, you'll receive a week-by-week crash course on the seven essential loops for small business. You will learn how to distinguish yourself from the competition, improve your operations, and close the loops. Best of all, you'll discover innovative ways to apply the loops concept to every challenge you face, with every endeavor, in any economy.

When you close the loops, you open the door--to limitless opportunities.

Back Jacket

"Every small business owner can significantly benefit from the LOOPS approach to small business."
--Steve Dee, former president, Wyler's Foods

WHAT ARE "LOOPS"? Loops are the essential keys to success in any small business. They are the relationships you build. The services you perform. The products you deliver. If you want to thrive in today's economy, you need to close all the loops:

Loop One: Manage Your Experience Zones
Loop Two: Build a Winning Culture with Vision Moments
Loop Three: Help Execute Fundamentals with a Loops Group
Loop Four: Standardize Every Process
Loop Five: Innovate Constantly
Loop Six: Live in the Real World
Loop Seven: Lead by Example

Legendary small business consultant Mike Chaet and bestselling Fish! coauthor Stephen Lundin combine years of hands-on experience with a refreshingly simple concept that goes straight to the heart of successful entrepreneurship.

Relating the personal journey of a young man entering the world of small business, the authors explain how to close the seven essential loops that really matter-- the commitments that build trust, the innovations that improve service, and the day-to-day routines that deliver real results.

Author Biography

Mike Chaet, Ph.D., a.k.a. "The Club Doc," is the founder and president of CMS International, the fitness industry's largest consulting firm. A lecturer, author, and consultant, he has been involved in the development and management of over 2,500 clubs and small businesses worldwide.
Stephen C. Lundin, Ph.D., is a bestselling author, speaker, filmmaker, and graduate school professor. His book Fish! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.

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