{"product_id":"the-power-of-corporate-communication-crafting-the-voice-and-image-of-your-business-hardcover","title":"The Power of Corporate Communication: Crafting the Voice and Image of Your Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaul A. Argenti\u003c\/b\u003e (Author), \u003cb\u003eJanis Forman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrategies for clear communication in today's muddled corporate environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCorporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. \u003ci\u003eThe Power of Corporate Communication \u003c\/i\u003eshows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking \u003ci\u003eCorporate Communication\u003c\/i\u003e­­\u003ci\u003eThe Power of Corporate Communication \u003c\/i\u003eis replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrategies for Effectively Communicating with All Constituencies, External and Internal--and Boosting Corporate Reputation and Your Bottom Line\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. \u003ci\u003eThe Power of Corporate Communication\u003c\/i\u003e is today's most straight-talking guide for mastering the art--and leveraging the power--of corporate communication.\u003c\/p\u003e \u003cp\u003eDozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson \u0026amp; Johnson, and GE to examine: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eKey components of the corporate communication function \u003c\/li\u003e\n\u003cli\u003eMethods to manage multiple constituencies and deliver consistent, relevant messages \u003c\/li\u003e\n\u003cli\u003eCrisis communication tactics, and the dangers of creating \"spin\" as opposed to facing problems head-on \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eA successful communication program is central to everything your organization accomplishes, or hopes to accomplish. Let \u003ci\u003eThe Power of Corporate Communicatio\u003c\/i\u003en provide you with the tools you need to establish and maintain that program--and build a corporate communication program that provides you with a strategic advantage.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use \u003ci\u003eThe Power of Corporate Communication \u003c\/i\u003eas a field guide in building your company's reputation.\"--From Chapter One\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePick up a copy of today's \u003ci\u003eWall Street Journal\u003c\/i\u003e, and odds are that you'll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: Could that situation have been alleviated--or even avoided completely--if executives in the corporation had practiced more effective communication?\u003c\/p\u003e \u003cp\u003eIn nine cases out of ten, the answer will be yes.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Power of Corporate Communication \u003c\/i\u003eoutlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization. Written by two of the most influential pioneers in the study of corporate communication\u003ci\u003e, \u003c\/i\u003ethis timely book reveals: \u003c\/p\u003e \u003cp\u003eTechniques for being responsive--and effective--in communicating with all forms of media\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe importance of strong employee communication programs in carrying out corporate strategy and mission \u003c\/li\u003e\n\u003cli\u003eMethods for partnering with governments and communities \u003c\/li\u003e\n\u003cli\u003eStrategies for communicating with analysts, investors, customers and other stakeholders \u003c\/li\u003e\n\u003cli\u003eSteps for building corporate reputation \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn today's media-saturated \"Age of Transparency,\" network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Power of Corporate Communication\u003c\/i\u003e show you how to give your company's communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image--one that will pay bottom-line dividends when the next corporate crisis hits.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePaul Argenti\u003c\/b\u003e is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e and \u003ci\u003eUS News \u0026amp; World Report \u003c\/i\u003ehave rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking \u003ci\u003eCorporate Communication\u003c\/i\u003e, Professor Argenti has provided management and corporate communication consulting and training to organizations for more than 20 years.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJanis Forman, Ph.D., \u003c\/b\u003e is founder and director of the Management Communication Program for UCLA's Anderson Graduate School of Management. Professor Forman is a distinguished senior consultant, educator, and speaker. Author of several books and many articles, she received the Association for Business Communication's\u003ci\u003e \u003c\/i\u003eresearcher award for her extensive publication record and its impact on the profession.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.09 x 9.32 x 6.16 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 28, 2002\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44266938171531,"sku":"9780071379496","price":81.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/2579\/7259\/files\/dzBLVzJJYWwrQjkvWFk2cExPMkRVdz09.webp?v=1758192927","url":"https:\/\/thetaletrade.com\/products\/the-power-of-corporate-communication-crafting-the-voice-and-image-of-your-business-hardcover","provider":"The Tale Trade","version":"1.0","type":"link"}