{"product_id":"playing-to-the-worlds-biggest-audience-the-globalization-of-chinese-film-and-tv-paperback","title":"Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Curtin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony.\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePlaying to the World's Biggest Audience\u003c\/i\u003e profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eProfessor Curtin has woven solid research and interesting tales into a compelling analysis of cultural geography that will make an important contribution to the literature of international communication.--Chin-Chuan Lee, City University of Hong Kong\u003cbr\u003e\u003cbr\u003e\"In this timely and fascinating examination of the screen industries of 'Global China', Michael Curtin draws on in-depth interviews with key industry players to provide, for the first time, a comprehensive analysis of the extraordinary rise of film and television industries across Chinese-speaking Asia. In so doing he provides a compelling account of how these media industries represent a powerful alternative path of media globalization to that of the West. This will be essential reading for anyone who wants to understand the dynamics and complexities of globalized media production. But more than this, his deployment of the concept of 'media capital' and his stress on the particularities of culture, creativity and location offer important political-economic and institutional underpinnings for a more rigorous approach to understanding wider patterns of cultural globalization.\"--John Tomlinson, author of \u003ci\u003eGlobalization and Culture\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"This is one of the best books I've encountered. Curtin's scholarship is superior and his approach is highly innovative. \u003ci\u003ePlaying to World's Largest Audience\u003c\/i\u003e is a pioneering work in understanding globalization and Chinese media. It will have major impact in numerous fields.\"--Emilie Yueh-yu Yeh, author of \u003ci\u003eTaiwan Film Directors and East Asian Screen Industries\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMichael Curtin\u003c\/b\u003e is Professor of Communication Arts and Director of Global Studies at the University of Wisconsin, Madison. He is also the author of \u003ci\u003eMedia Capital: The Cultural Geography of Globalization\u003c\/i\u003e and \u003ci\u003eRedeeming the Wasteland: Television Documentary and Cold War Politics.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 353\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 8.9 x 6.07 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 02, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45054519967883,"sku":"9780520251342","price":82.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/2579\/7259\/files\/WjdaMDBlQTgvQyt6YjZ2dFNLNmxkZz09.webp?v=1767225313","url":"https:\/\/thetaletrade.com\/products\/playing-to-the-worlds-biggest-audience-the-globalization-of-chinese-film-and-tv-paperback","provider":"The Tale Trade","version":"1.0","type":"link"}