{"product_id":"3-kings-diddy-dr-dre-jay-z-and-hip-hops-multibillion-dollar-rise-hardcover","title":"3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eZack O'Malley Greenburg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. \u003cp\u003e\u003c\/p\u003e Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. \u003cp\u003e\u003c\/p\u003e Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. \u003cp\u003e\u003c\/p\u003e These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eZack O'Malley Greenburg\u003c\/b\u003e is the senior editor of media \u0026amp; entertainment at \u003ci\u003eForbes\u003c\/i\u003e and the author of two books: \u003ci\u003eEmpire State of Mind\u003c\/i\u003e, a business-focused biography of Jay-Z (Penguin\/Portfolio, 2011) and \u003ci\u003eMichael Jackson, Inc.\u003c\/i\u003e (Simon \u0026amp; Schuster\/Atria, 2014), a deep dive into the King of Pop's financial realm. Zack graduated from Yale in 2007 with a degree in American Studies and immediately joined the staff at Forbes, where his annual Hip-Hop Cash Kings packages gave the genre its first sustained, serious coverage in the mainstream business press. His work has also appeared in the \u003ci\u003eWashington Post\u003c\/i\u003e, \u003ci\u003eBillboard\u003c\/i\u003e, \u003ci\u003eVibe\u003c\/i\u003e, \u003ci\u003eMcSweeney's\u003c\/i\u003e, and \u003ci\u003eSports Illustrated\u003c\/i\u003e. He lives in New York with his wife and cats.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 06, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45015754211467,"sku":"9780316316538","price":41.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/2579\/7259\/files\/RmlMeU9CTXRTVFRWOGx4S0puS1g3UT09.webp?v=1766087714","url":"https:\/\/thetaletrade.com\/products\/3-kings-diddy-dr-dre-jay-z-and-hip-hops-multibillion-dollar-rise-hardcover","provider":"The Tale Trade","version":"1.0","type":"link"}