{"product_id":"101-things-i-learnedr-in-advertising-school-hardcover","title":"101 Things I Learned(r) in Advertising School - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTracy Arrington\u003c\/b\u003e (Author), \u003cb\u003eMatthew Frederick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. \u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Written by an experienced advertising executive and instructor, \u003ci\u003e101 Things I Learned(R) in Advertising School\u003c\/i\u003e is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eTracy Arrington\u003c\/b\u003e is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT\u0026amp;T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMatthew Frederick\u003c\/b\u003e is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned(R) series. He lives in New York's Hudson Valley.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 5.1 x 7.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 03, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45032738979979,"sku":"9780451496713","price":29.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/2579\/7259\/files\/bGR2YUVtUWlBRVlYZVBpM0htbFA5Zz09.webp?v=1766796910","url":"https:\/\/thetaletrade.com\/products\/101-things-i-learnedr-in-advertising-school-hardcover","provider":"The Tale Trade","version":"1.0","type":"link"}